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Hospital Quality Initiative and Operating Efficiency: Evidence from Emerging Economy Country

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Abstract:

Quality has become important issues for every health care service organizations. Most hospitals have strived to achieve quality excellence in order to gain competitive advantage through different strategies. By understanding the current level of efficiency of each hospital, it could determine suitable quality mechanism and provide right amount of resources. The objective of this paper is to demonstrate how to assess the operating efficiency of the hospitals which adopted hospital accreditation (HA) and international standard (ISO) by using Data Envelopment Analysis (DEA) method. Data was collected from hospitals under Medical Service Department, Bangkok, Thailand. The results show that four hospitals are efficiently operated. Overall, the average efficiency score of the hospitals are quite high. The average efficiency score for hospitals with hospital accreditation and with ISO equal to 0.9022, 0.8802, respectively. Finally, this DEA approach provides top management a framework to evaluate the operating efficiency of hospitals and insights for appropriate resource allocation.

Author: Punnakitikashem P.

Presented at the 6th IEEE International Conference on Management of Innovation and Technology, Bali, Indonesia, June 11-13, 2012 (Indexed in Scopus, Engineering Index (EI))

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Technological Capability Gap Assessment: A Study of Automotive Industry in Thailand

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This paper presents an analytical approach to assess technological capability gaps at an industry level and determine proper strategic areas to support industrial development. A case study of automotive industry in Thailand is presented along with the study on the two strategic scenarios addressing the possibilities for the future development.

Authors: N., Gerdsri, P. Teekasap, Virasa, T.

Presented at the 6th IEEE International Conference on Management of Innovation and Technology, Bali, Indonesia, June 11-13, 2012 (Indexed in Scopus, Engineering Index (EI))

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Discovering the Professional Communities and Social Networks of Emerging Research Areas: Use ofTechnology Intelligence from Bibliometric and Text Mining Analysis

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This study focuses on applying technology intelligence to discover the professional communities and social networks of biomedical engineering (BME) field in Thailand. The BME field in Thailand is at the starting stage of development; therefore, the research communities and networks for collaboration among key experts has not well established yet. This paper aims to; identify BME sub-research areas that are currently focused by BME experts in Thailand; identify the professional communities of researchers and practitioners related to BME from engineering and medical field; and identify social networks of BME engineering team in Thailand. The identification of these three aspects can support the development of potential collaboration among different groups of BME experts in Thailand in the future.

 

Authors: Nathasit Gerdsri, Alisa Kongthon,,Sudatip Puengrusme

Presented at 2012 PICMET , Vancouver, Canada, 29 July - 2 Aug 2012

Proceeding indexed in SCOPUS

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The Analysis of Key Factors Affecting the Success of Technology Adoption in Healthcare Organizations in Thailand

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This paper addresses the key issues impacting the adoption of new technology in healthcare organizations. Case studies of new technologies implementation in four hospitals in Thailand are conducted through a series of in-depth interviews to determine the factors affecting adoption process. The results present the key issues that influence adoption decision and implementation processes. At the organization level, the findings contend that these hospitals primarily make decisions to adopt new technologies based on project-related costs. At the individual level, the processes are mostly founded to be affected by human-related issues. Apart from the identification of key factors, the latter part of this paper also includes the mental framework of adoption developed based on the technology acceptance model (TAM).

Authors: Chonyacha Suebsin, Nathasit Gerdsri

Presented at 2012 PICMET, Vancouver, Canada, 29 July- 2 Aug 2012

Proceeding indexed in SCOPUS

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Branding and customer experience in the wireless telecommunication industry

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This research explores the relationship between customer experience, brand image and brand loyalty in the wireless telecommunication service industry in Thailand. The findings reveal that wireless service brands delive different customer experiences and images, and that customer experiences influence the strength of a brand including brand image and customer loyalty. Contribution of the study to academic and pratitioners' perspectives, including recommendation of futher research, are also provided.

Authors: Juthamard Sirapracha & Gerard Tocquer

Published in International Journal of Trade, Economics and Finance, 3(2), 2012

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