Year 2012

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1 The roles of external knowledge sources in Thailand's automotive industry Astrid Kainzbauer 128
2 Investigating the Effectiveness of a Loyalty Program Through the Relationships of Program Design, Implementation, and Customer Loyalty. Astrid Kainzbauer 160
3 Vision-based leadership at Southeast Asia's leading service enterprise: Etic or Emic? Astrid Kainzbauer 137
4 Determining Lean Practices in Health Care Service Systems Astrid Kainzbauer 165
5 Exploring CRM Implementation –The Conceptual Model of the Impact of CRM on Service Operations Astrid Kainzbauer 182
6 The Importance of Technology Intelligence Astrid Kainzbauer 271
7 Forecasting the diffusion pattern of new technology: a case example of OLED Astrid Kainzbauer 229
8 Virtual Project Management in Globalization: Managerial Challenges Astrid Kainzbauer 276
9 Managing the selection of technology projects in Public Sector Astrid Kainzbauer 172
10 Localization of Supplier Management: Case Studies of Hard Disk Drive Industry in Thailand Astrid Kainzbauer 226
11 Applying commercial distribution channels in government organization: A case study of innovative cosmeceutical at government pharmaceutical organization Astrid Kainzbauer 138
12 Building an innovative business with the use of internet and online gaming technologies Astrid Kainzbauer 143
13 Remedy Gel: Business Plan Astrid Kainzbauer 104
14 Organizational Innovation: Case Example of Implementing Supply Chain Management Strategy in Unilever Astrid Kainzbauer 156
15 Enhancing Competitive Advantage in Retail Industry with Supply Chain Management: Case study of Tesco Lotus Astrid Kainzbauer 200
16 Performance Improvement in Service Industry by Lean Six Sigma: Case Example of Fleet Card Process Improvement Astrid Kainzbauer 108
17 Applying Technology in Supply Chain Management Strategy at Boonthaworn Astrid Kainzbauer 83
18 Organizational Innovation in Hospital: A Case Study of Quality Management in Bumrungrad International Hospital Astrid Kainzbauer 143
19 Hospital Quality Initiative and Operating Efficiency: Evidence from Emerging Economy Country Astrid Kainzbauer 191
20 Technological Capability Gap Assessment: A Study of Automotive Industry in Thailand Astrid Kainzbauer 237