The purpose of this study is to examine whether organizational leaders in Thailand develop a vision for their organizations and employees and how the use that vision. Specific objectives are to explore the vision attribute levels and the various themes embedded in vision contents, and whether these vision contents are sustainable. The sample comprises of 298 CEOs , or other senior representatives assigned by the CEOs, and business owners who were asked to respond to a questionaire containing questions regarding organization visions. All respondents are members of the Thai Chamber of Commerce, which assisted with this study. The findings indicate the top significant vision attributes and the top themes in the vision contents obtained from the result. The rationale for these findings and recommendation for further study is also discussed.
Authors: Saratan, M., Kantamara, P.
Keywords: Vision contents; Vision attributes; Corporate sustainability; Sufficiency Economy
Presented at the 7th Institute for sustainable leadership symposium, Rome, Italy, 6-8 June 2012