Asst. Prof. Dr. Nathasit Gerdsri's research works on technology roadmapping has been recently published in Elsevier’s Journal of Technological Forecasting and Social Change [Issue 76(1) pp.50-60]. The content of this paper addresses the issues about the Dynamics of Technology Roadmapping (TRM) Implementation in an organization. In the paper, a case example is also provided.
This research work is the extended result from the research/consulting project that Dr. Gerdsri had completed with the SCG Building Materials in 2006. The paper is co-authored by Mr. Ronald Vatananan, Dr. Gerdsri’s Ph.D. student, and Mr. Sasawat Dansamasatid, an Organizational Development manager at SCG Building Materials Co., Ltd.
This paper along the other ones that Dr. Gerdsri and his research team published earlier confirmed that CMMU is one of the leading research groups in technology management, especially the development and implementation of technology roadmapping techniques, in Thailand.
Technological Forecasting and Social Change is indexed in Scopus, the world's largest abstract and citation database of peer-reviewed journals. Publication of this report comfirms CMMU's status as a leading business school in Asia.