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Leadership Trip
  • Leadership Trip
  • Leadership Trip

    กิจกรรมแรกที่ ชาว MK ได้ทำร่วมกัน
  • Leadership Trip


“หว้าเลือกเรียนด้านการจัดการธุรกิจ สาขาการตลาด เพราะหว้าสนใจเรื่องนี้ ที่เลือกเรียนที่มหิดลเพรามีหลายคนบอกว่าที่นี่เรียนแบบลงมือทำจริงๆ ได้เรียนปฏิบัติ... หว้าเอาความรู้จากที่เรียนมาใช้กับการทำอัลบั้มทั้งเรื่องการ Brainstorm การคุยดีเทลภาพลักษณ์ Targeting

พิจิกา จิตตะปุตตะ
ศิษย์เก่า สาขาการตลาด รุ่น MK13B

"พลอยเลือกเรียนด้านการจัดการธุรกิจ สาขาการตลาด ที่มหิดล (CMMU) เพราะที่นี่สอนให้เราได้มากกว่าความรู้ นั่นคือประสบการณ์ การได้ทดลองคิดและลงมือทำ ซึ่งเราสามารถนำไปปรับใช้ได้ในชีวิตจริงของการทำงาน"

พิมพ์รจิต เอื้อวงษ์ชัย (พลอย)
นักศึกษา สาขาการตลาด รุ่น MK19A

“Marketing Conference”

ส่วนหนึ่งของวิชา Consulting Practices ที่เป็นการนำเสนอผลงานวิจัยของนักศึกษา สาขาการตลาด โดยนักศึกษาจะต้องค้นหาโจทย์ปัญหาทางการตลาดมาค้นหาคำตอบ ผ่านการทำงานวิจัยภาคสนาม ภายใต้คำแนะนำของคณาจารย์ นักศึกษาจะต้องวางแผนการตลาดเพื่อการจัดกิจกรรม “การตลาดอภิปราย” หรือ “Marketing Conference”  สื่อสารองค์ความรู้ที่ทันสมัยออกสู่สื่อและสาธารณชน

Awuso Society 4.0

Omni Shopper

Momemtum Marketing

NiHao Marketing

คณาจารย์ประจำ สาขาการตลาด

  • Boonying Kongarchapatara, Ph.D.
  • Burim Otakanon
  • Asst. Prof. Phallapa Petison, Ph.D.
  • Sirisuhk Rakthin, Ph.D.
  • Assistant Professor Dr. Chanin Yoopetch
  • Dr. Pirayut Pattanayanon, DBA
  • Boonying Kongarchapatara, Ph.D.

    Boonying Kongarchapatara, Ph.D.

    Specializations: Retail Marketing, Retail Analytics and Strategy, Customer Loyalty and Lifetime Value

    Dr. Boonying Kongarchapatara received his doctorate in Marketing, with a focus on shopper buying behavior and retail marketing from College of Management, Mahidol University. He earned his Master of Science in International Finance degree from University of Illinois at Urbana-Champaign, USA and a Master of Science in Management from Assumption University. His undergraduate study was at the Faculty of Economics, Chulalongkorn University.

    Presently, Dr. Boonying is a Program Chair for Marketing and Finance program. He is also serving as an Assistant Dean for Education Business Development and Marketing Communication. Prior to his current position, he has been lecturing at the College of Management Mahidol University and the Real Estate and Housing program at Faculty of Architecture, Chulalongkorn University since 2011.

    Dr. Boonying's research interests include shopper behavior, retail marketing, retail analytics and real estate marketing. He has published academic papers in international conferences, and international journals, such as the Australasian Marketing Journal, Journal of Beliefs and Value. He also has a book chapter “Transformation in Thailand's Retailing Landscape: Public Policies, Regulations, and Strategies” edited by the Oxford Institute of Retail Management team and published by Routledge, United Kingdom.

    Prior to his academic journey, Dr. Boonying has wide-ranging business experience from various industries, including banking, real estate development, construction and retail. For the retail business, he has more than 10 years of experience in managing specialty stores, dealing with leading modern trade retailers, and consulting services for government and private retailers.

  • Burim Otakanon

    Burim Otakanon

    Specializations: Marketing

    Burim Otakanon is a full yime lecturer at College of Management, Mahidol University, and an executive committee and Marketing consultant at Mahidol Applied and Technological Services Centre, Marketing Group Committee of Thailand Management Association.

    Burim teaches Strategic Marketing Management, Strategic Branding at College of Management, Mahidol University. He also provides marketing advices to governments and businesses ranging from consumer goods to industrial goods such as Thai International Airways, Siam Cement Group, BMW Thailand, Total Access Communication, Thai Stainless Steel, etc. He was served formerly Product Manager at Reader's Digest, Marketing Manager at Property Nice, and trader at CP Intertrade.

    Burim is an author of several books including Knowledge Management, Viroj Nuankae: the formula of success in the business crisis. He has his own column in magazine, and business newspaper.

    He has earned his bachelor's degree in Marketing from Assumption University and MBA with Advanced Certificate in International Business from New Hampshire College, Southern New Hampshire Univiersty, USA. He is pursuing his PhD at Kasetsart University, Thailand.

  • Asst. Prof. Phallapa Petison, Ph.D.

    Asst. Prof. Phallapa Petison, Ph.D.

    Assistant Professor
    Specializations: Localization strategies, Strategic management, Strategic marketing management, Qualitative research

    Dr. Phallapa Petison received her Ph.D. in International Business from Asian Institute of Technology. Her Ph.D. dissertation was on localization strategies in the Thai automobile industry. Her dissertation was awarded as a winner of a special recommendation of outstanding doctoral dissertation in the category of Management and Governance by European Foundation of Management (EFMD) and Emerald.

    Dr. Phallapa research interests include strategic management, strategic marketing management, qualitative research method and management in automobile industry. She received a research grant from the Sumitomo Foundation to conduct research on Bridging cultural gap between Thai and Japanese expatriates: Case of Japanese expatriate developing local suppliers in the Thai automobile industry. Recently she receives a grant from Thailand Research Fund to conduct a research entitled “Competing with global suppliers: Localization strategies for Thai manufacturers in automotive parts and components industry”.

    Her research has been published in internationally refereed journals and international referred conference. She also writes on business case study as a columnist for business newspapers and business magazines such as Prachachart Dhurakij, S+M, and For quality, etc. Dr. Phallapa teaches strategic marketing management, qualitative research method, and consulting practice.

    Scholarships and Awards
    • Outstanding Paper Award 2008 (Article entitle: Developing local talent in international subsidiaries – The importance of trust and respect in Toyota)
    • Special Recommendation of Outstanding Doctoral Research Award 2007 by European Management Foundation (EFMD)/Emerald
    • Asian Institute of Technology Scholarship

  • Sirisuhk Rakthin, Ph.D.

    Sirisuhk Rakthin, Ph.D.

    Specializations: Marketing Strategy, International Business Management, Knowledge Transfer and Management, Strategic Management, and Corporate Strategy

    Dr. Sirisuhk Rakthin has been an adjunct lecturer at CMMU since 2002 and currently joined CMMU as a full-time lecturer. She earned her first bachelor degree in Electrical Engineering from Kasetsart University and her second degree in Laws from Sukhothai Thammathirat Open University. She received an MBA in Strategic Management and Consulting from MIT Sloan School of Management. Additionally, she completed an M.S. in Business Research and received a Ph.D. in Marketing from Michigan State University, U.S.A.

    Prior to joining CMMU, Dr. Sirisuhk worked for over 15 years in international marketing, laws, and strategic planning in telecom industry. Her broad experience as a senior management in developing and managing large-scale telecom projects including international operations and investments provides her with the perfect opportunity to contribute to her teaching and research in both marketing and strategic management areas. Dr. Sirisuhk's research interests include marketing strategy, knowledge transfer and management, international business management and cultural intelligence, innovation and entrepreneurship, and new product development process.

  • Assistant Professor Dr. Chanin Yoopetch

    Assistant Professor Dr. Chanin Yoopetch

    Assistant Professor
    Specializations: Marketing

    Assistant Professor Dr. Chanin Yoopetch has various experiences in teaching and consulting for public and private institutions and organizations. His teaching experiences include new product development, project management, revenue management and research methodology.

    Over the past many years, Dr. Yoopetch has worked in both academic and action research projects. He published several papers in the international conferences and journals. His research interests include consumer behavior, loyalty intentions, knowledge management, and performance measurement.

  • Dr. Pirayut Pattanayanon, DBA

    Dr. Pirayut Pattanayanon, DBA

    Specializations: Brand Management, Marketing Communication, Consumer Behavior, Digital Communication

    Dr. Pirayut holds both master’s and doctoral degrees in marketing from Argosy University/Florida. Upon his graduation in 1997, he took on a lecturer position at Assumption University’s Graduate School of Business, where he subsequently left in order to assume the office of strategist at Far East DDB Public Company Limited.

    In 2002, Dr. Pirayut accepted a job offer at Dentsu (Thailand) Ltd, where he took the responsibility in strategic planning and product branding for products targeted at various consumer markets including food and beverage, body care, pharmaceuticals, aviation, real estate, education, home furnishings, to name a few. His current position is executive director solely in charge of automobile clientele.

    Throughout his over 20 years in the marketing industry, he has been invited on myriad occasions to lecture at the graduate level at universities around the country. Since 2001, he garnered the honor of becoming an adjunct lecturer at Mahidol University’s College of Management. Therein, he has been assigned to teach a number of marketing-related courses such as strategic marketing management, consumer behavior, and integrated marketing communication.

    Over two decades, Dr. Pirayut has learned to integrate his work experience into his academic endeavor by initiating research projects and publishing findings in national and international publications.

Contact Program Educator

If you have any question on program, please feel free to contact educator on working period
weekday (10:00 - 18:00) weekend (08:30 - 16:30)
Tel: 662 206 2000 Fax: 662 206 2090
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
69 Vipawadee Rangsit Road
Samsennai, Phayathai District,
Bangkok, Thailand 10400