Entrepreneurship Management (EN)

Program Website

Entrepreneurship is the engine of business innovation and growth in Thailand and abroad. While the global economy presents a wealth of new opportunities, it is also highly competitive. Both start-up enterprises and family-owned businesses must develop a capacity for continuous innovation in order to compete in this environment. The features that make entrepreneurship exciting also make it difficult to succeed without proper preparation.

CMMU's program in Entrepreneurship Management was the first Master Degree program in Thailand to address the management needs of family-owned businesses and SMEs. The program is uniquely designed to provide the mix of knowledge, skills, and the EQ needed to help the next generation of managers in entrepreneurial companies make the transition into the knowledge economy. Future entrepreneurs who dream of starting their own company will learn how to transform their vision of future success into a practical strategy and plan for implementation.

Core Courses (5 Courses)

• (MGMG504) Organization Behavior and Human Resource Management
• (MGMG505) Management Information Systems
• (MGMG506) Asian Economy in the Global Context
• (MGMG507) Financial Management
• (MGMG508) Strategic Marketing Management

Foundation Courses (3 Courses)

• (MGMG607) Small Business Management
• (MGMG562) Introduction to Business Planning
• (MGMG509) Strategic Management

Specialization Courses (10 Courses)

• (MGMG564) Structural Foundation of New Ventures
• (MGMG633) Entrepreneurial Finance Management
• (MGMG514) Business Creativity
• (MGMG606) Product Development
• (MGMG616) Franchise Management
• (MGMG536) Services Marketing
• (MGMG511) Principles of Electronic Commerce
• (MGMG608) International Business Management
• (MGMG645) Seminar in Management