MASTER OF MANAGEMENT

International Program

The International Program at CMMU aims to develop organizational leaders with up-to-date knowledge and skills in management to deal with dynamic global changes through a combination of relevant research and practical learning.

MARKETING AND MANAGEMENT (MM)

Marketing is an essential part of enhancing business success. With the competitive scene increasingly moving to become international, and with more and more players, the need for specialized marketing skills continues to grow. Functional differentiation is not a guarantee of success. Learning and applying marketing skills will help you rise above your competition and enhance your effectiveness.

Marketing is a language, a way to learn about consumer wants and needs and offer them products and services that they desire. What should we make? How should we brand it? What should we say when advertising?

By studying marketing at CMMU, MM students will tap into state-of-the art knowledge and theories from around the world. While many theories are from abroad, they are customized to fit applications within Thai and Asian societies.

WHO SHOULD TAKE THIS MAJOR?

If you are interested in understanding consumer behavior so that you can develop more effective branding and marketing communications, this program is the right option for you. Elective classes are offered to help expand your abilities, such as digital marketing, but with flexibility so that you can choose what is useful or of interest to you. The teaching is a blend of theory and practice, with an emphasis on practical application in the real world.

CAREER OPPORTUNITY

Those working (or interested in) areas such as marketers, marketing or brand managers, those working in advertising, consumer analysts, market researchers, product analysts, or retailing - marketing can be applied to any field.

Contact and Enquiries

CMMU regular business hours
  • Open 10.00 - 18.00 Weekday
  • Open 08.30 - 16.30 Weekend
Tel: (66) 02 206 2000 Ext.3203
email: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Curriculum Structure

    Plan A
    Thesis Plan
    Plan B
    Thematic Plan
    1. Pre-Courses None Credit None Credit
    2. Core Courses 21 Credits 21 Credits
    3. Elective Courses 9 Credits 18 Credits
    4. Thesis 15 Credits -
    5. Thematic Paper - 6 Credits
    Total Credit 45 Credits 45 Credits
    Core Courses (21 Credits)
    • MGMG 508 Strategic Marketing Management
    • MGMG 513 Financial Management
    • MGMG 515 Asian Economy in the Global Context
    • MGMG 547 Managing People in Organizations
    • MGMG 598 Managing Business Information and Emerging Technologies
    • MGMG 509 Strategic Management
    • MGMG 523 Decision Skills
    • MGMG 669 Business and Management Research (for thesis track only)
    Elective Courses
    Plan A 3 Required Elective Course (Total 9 Credits)
    • Research Methodology in Marketing
    • Consumer Behavior
    • Strategic Brand Management
    Plan B 3 Required Elective Course + 3 Free Elective Courses (Total 18 Credits)
    • Research Methodology in Marketing
    • Consumer Behavior
    • Strategic Brand Management
  • Course Description

    • Business Planning

      The process of business planning as part of the process for identifying potential innovation opportunities, validating them, and then putting the business activities in place to realize them: defining an entrepreneurial mindset; methods to think bigger, aiming for innovation, impact on society and reaching international markets; methods to act small, test potential opportunities using quick, low-risk tests and then scaling up; communicating entrepreneurial opportunities to stakeholders; differentiation between entrepreneurial opportunities and other business opportunities

      Small and Family Business Management

      Opportunities and challenges of running small businesses and family businesses; case studies of small and family businesses; the key processes (vision, people, data, issues, process and traction) for managing and growing small and family businesses

      Entrepreneurial Strategy & Competitive Dynamics

      Tradeoffs entrepreneurs must make about which customers to serve, what technology to employ and what primary identity to assume; the tension between competition / cooperation and experimentation / control

      Innovative Product/Service Design and Commercialization

      A systematic design process for a product/service consisting of key design activities including empathy, define, ideate, prototype and launch; introduce innovative design tools and techniques to support concept development and evaluation, and help to ensure that a final product/service meets customer requirements; business model development coupling with economic techniques for evaluating the feasibility of successfully launching a new product/service in the marketplace

      Start-Up and SME Financing

      Innovative entrepreneurship & financing sources; the entrepreneurial finance mix; the due diligence process in entrepreneurship; contractual aspects of financing start-ups and SMEs; risk controlling in start-ups and SMEs; start-ups’ and SME’s cost of capital & their valuation; valuation case; exit strategies: IPOs & buyouts; foreign exchange & multinational entrepreneurship; modern topics in entrepreneurial finance: fintech (e.g. bitcoin & blockchain), crowdfunding, microfinance

      Business Creativity

      Active learning and the direct application of the learned creativity concepts and techniques; interactive learning; demonstrate and teach thinking skills; creativity and innovation by using a variety of instructional techniques: exercises, competitive games, self-assessments, and multi-media

      Omni-Channel Retailing Management

      The design and management of retail business, covering the evolving modes of interaction between offline, online, and omni-retailers and consumers; practical issues and concepts of omni-channel retail business, retail marketing strategy, retail financial management, and retail services, as well as the management of retail human resources; the sustainable competitive advantage strategies for omni-channel retail business

      Managerial Negotiation Strategy

      This course integrates the process of negotiation from the view of the manager. It approaches negotiation as a managerial tool used to influence one's peers, superiors, subordinates, suppliers, customers, labor unions, government agencies, trade associations and other entities. Negotiation is simply a tool that managers use to accomplish their objectives. The course covers different frameworks for effective negotiation strategy and makes extensive use of case studies and role plays to develop knowledge and skills in negotiation.

      Project Management

      Project management is an essential skill for modern managers operating in a dynamic environment where change is achieved through project implementation. The Project Management course explores all aspects of project management throughout the entire cycle including activities in selection, definition, initiation, planning, execution, monitoring, control, completion, and post-implementation review. Students use a project management information system to support their project management activities. On completion students have developed an understanding of project management and have acquired practical experience of the entire project cycle.
    • Research Methodology in Marketing

      Marketing information collection methodology from consumer or business markets, problem recognition, research design, questionnaire design, and data collection in order to maximize the value of information, statistical methods and computer software for data analysis

      Consumer Behavior

      Variations in consumer behavior, consumer research, market segmentation, consumer motivation, consumer behavior and personality, consumer perception, learning about customer behaviors and attitudes, influences on consumer behavior, reference group and family, social class, culture, cross culture, sub-cultures and social class influences, innovation diffusion influencing on consumer decision making

      Strategic Brand Management

      The meaning of brand,the concept of brand, equity building a new brand, customer knowledge brand equity identity and positioning, creating a brand platform, choosing brand elements branding and marketing strategy, using secondary associations brand hierarchy and project feedback managing brands overtime, revitalization managing brand overtime, brand extension and globalization

      Retail Marketing

      Retail marketing and retail strategies, management of store and non-store retailing, retail analysis, shopper behavior analysis, category management, managing store layout and store visibility, store’s profit and loss analysis, direct marketing, direct Selling

      Digital Marketing

      Plan, manage and execute successful digital marketing campaigns, build brands and generate sales using digital techniques , search marketing, online display advertising, email marketing, social media and mobile

      Advertising

      The application of communication process to marketing management. Consumer behavior analysis, branding concept, product positioning in consumer’s mind, relationship between marketing factors, advertising, public relations, promotion and consumer behavior along with customer relationship management

      Cross Cultural Management

      Culture and management, Cross-cultural dimensions, Communication across culture, Organizational culture, Negotiation across cultures, Leadership across cultures, Ethics and Good Governance, Expatriation and International human resource management, Intercultural Competence, Cross-cultural mergers

      Business Creativity

      Active learning and the direct application of the learned creativity concepts and techniques. interactive learning; demonstrate and teach thinking skills;creativity and innovation by using a variety of instructional techniques: exercises, competitive games, self-assessments, and multi-media

      Consulting Tools for Sustainability

      Consulting skills, interpersonal skills, analytical skills, emotional intelligence, communication skills, coaching skills, leadership skills, people development skills, change management, team leadership, conflict management, management for sustainability

      Sustainability Strategy

      Sustainability management frameworks, sustainability strategy, social responsibility, corporate responsibility/corporate social responsibility (CSR), ethics and corporate governance, stakeholder theory and other related sustainable management approaches for well-being, balance and sustainability, UN Sustainable Development Goals (SDGs), Triple Bottom Line to balance people, planet and profits, Sustainability Balance Scorecard, Sustainability reporting, sustainable business applications, business cases for sustainability.
  • Admission Requirements

    Graduated with Bachelor Degree Yes
    English Proficiency
    *English Examination Score gained
    within the last 2 years
    Take CMMU English Examination or
    Submit TOEFL ITP 520* or
    Submit IELTS 5.0*
    Management Aptitude (CMMU-TAP)
    **GMAT Score gained within the last 5 years
    Take CMMU-TAP or
    GMAT 500**
    Prior Work Experience

    Valued in all programs,
    but not required

  • Fee Structure

    Item Precourse Term 1 Term 2 Term 3 Term 4 Term 5 Total
    1. Matriculation - 35,000 35,000 35,000 35,000 35,000 175,000
    2. Entrance Fee 38,000 - - - - - 38,000
    3. Tuition Fee1 - 43,200 43,200 43,200 43,200 43,200 216,200
    Total Academic Expenses 38,000 78,200 78,200 78,200 78,200 78,200 429,000
    Remark
    1. All students are required to achieve at least 45 credits. The fee (excludes textbooks) of 216,000 THB (4,800 THB/credit x 45 credits) charged for the Master of Management (International Program) is considered a "total program fee".
  • Graduation Requirements

    Successful completion of the Masters Program requires students to meet several quality standards set by the College. Students must register to maintain their status as active students during every trimester of study until they graduate. In order for students to do this, they must register for a minimum of three (3) credit hours per trimester. As noted earlier, the maximum number of credits that a student may take in one trimester is twelve hours. The Program Chair and the Director of Academic Programs must approve any exceptions to the above policy.

    Students who have satisfied the general requirements for admission or successfully transferred from Conditional Status will be admitted as Graduate Students. To retain Graduate Status in the Master program, a student must maintain an overall GPA of 3.00 or higher.

    1. Overall GPA: Students must earn an overall GPA of at least 3.0 in their Masters program.
    2. Pass Written Comprehensive Examination: The purpose of the Written Comprehensive Exam is for students to demonstrate their mastery of core material drawn from the CMMU management curriculum.
    3. TOEFL ITP score of 520+ prior to graduation (Equivalent to TOEFL IBT 68, IELTS 5.0 or MU GRAD TEST 70)
69 Vipawadee Rangsit Road
Samsennai, Phayathai District,
Bangkok, Thailand 10400
Tel: 662 206 2000 Fax: 662 206 2090
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
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