MASTER OF MANAGEMENT

International Program

The International Program at CMMU aims to develop organizational leaders with up-to-date knowledge and skills in management to deal with dynamic global changes through a combination of relevant research and practical learning.

MARKETING AND MANAGEMENT (MM)

Marketing is an essential part of enhancing business success. With the competitive scene increasingly moving to become international, and with more and more players, the need for specialized marketing skills continues to grow. Functional differentiation is not a guarantee of success. Learning and applying marketing skills will help you rise above your competition and enhance your effectiveness.

Marketing is a language, a way to learn about consumer wants and needs and offer them products and services that they desire. What should we make? How should we brand it? What should we say when advertising?

By studying marketing at CMMU, MM students will tap into state-of-the art knowledge and theories from around the world. While many theories are from abroad, they are customized to fit applications within Thai and Asian societies.

WHO SHOULD TAKE THIS MAJOR?

If you are interested in understanding consumer behavior so that you can develop more effective branding and marketing communications, this program is the right option for you. Elective classes are offered to help expand your abilities, such as digital marketing, but with flexibility so that you can choose what is useful or of interest to you. The teaching is a blend of theory and practice, with an emphasis on practical application in the real world.

CAREER OPPORTUNITY

Those working (or interested in) areas such as marketers, marketing or brand managers, those working in advertising, consumer analysts, market researchers, product analysts, or retailing - marketing can be applied to any field.

Contact and Enquiries

CMMU regular business hours
  • Open 10.00 - 18.00 Weekday
  • Open 08.30 - 16.30 Weekend
Tel: (66) 02 206 2000 Ext.3203
email: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Curriculum Structure

      Plan A
    Thesis Plan
    Plan B
    Thematic Plan
    1. Pre-Courses None Credit None Credit
    2. Required Courses 21 Credits 21 Credits
    3. Elective Courses 9 Credits 18 Credits
    4. Thesis 15 Credits -
    5. Thematic Paper - 6 Credits
    Total Credit 45 Credits 45 Credits
    Required Courses (21 Credits)
    • MGMG 508 Strategic Marketing Management
    • MGMG 513 Financial Management
    • MGMG 515 Asian Economy in the Global Context
    • MGMG 547 Managing People in Organizations
    • MGMG 598 Managing Business Information and Emerging Technologies
    • MGMG 509 Strategic Management
    • MGMG 523 Decision Skills
    • MGMG 669 Business and Management Research (for thesis track only)
    Elective Courses
    Plan A 3 Required Elective Course (Total 9 Credits)
    • Research Methodology in Marketing
    • Consumer Behavior
    • Strategic Brand Management
    Plan B 3 Required Elective Course + 3 Free Elective Courses (Total 18 Credits)
    • Research Methodology in Marketing
    • Consumer Behavior
    • Strategic Brand Management
  • Course Description

    • Strategic Marketing Management

      Marketing, strategic analysis of markets, market research, consumer behavior, customer relationship management, corporate social responsibility, ethics, retailing, logistics, distribution channels, branding, advertising, events, public relations, omni channel and digital marketing, pricing, promotion, environment scanning, competitor analysis, new product development, product adoption, direct marketing, sales force

      Strategic Management

      Strategic management process, company stakeholder and policy, external environment analysis, Internal environment analysis, building competition advantage through function-level strategies, department strategy, competition and industry environment strategy, world environment strategy, organization strategy, vertical integration, diversification and strategic alliances, development, building and restructuring the corporation, designing organization structure, strategic control system design, matching structure & control to strategy, application of strategic change and case study analysis, Integration and of multidisciplinary knowledge

      Asian Economy in Global Context

      Microeconomics, demand and supply, elasticity, government policies, production and output, costs, perfect competition market, monopoly, monopolistic competition, oligopoly, game theory, market failures. Macroeconomic, measuring GDP, economic growth, inflation, unemployment, monetary policy, fiscal policy, business cycle, international trade, and international finance, the examples and cases of real situations happened in Asian economies

      Financial Management

      An overview of the financial management framework of a corporation; financial statement analysis; ethics of financial management; financial planning and forecasting financial statements; working capital management; time value of money; investment decision-making; interest rates and bond valuation; risk, return and the capital asset pricing model; cost of capital; valuation of stocks and firms; capital structure decision-making; distributions to shareholders; cash flow estimation and risk analysis; multinational financial management

      Decision Skills

      Frameworks for effective management decision-making, models and tools for decision makers, use of information for decision making, cultural, organizational, research skills for managers, psychological and ethical factors affecting business decisions

      Managing People in Organizations

      Individual behavior, personality type, values, attitudes and job satisfaction, role of motivation and performance, group behavior, emotional intelligence, communication and decision making, leadership, power and politics, organization structure, organization design, ethics and social responsibility, corporate culture and environment, cross-cultural management, planning and goal setting, organizational development and change

      Managing Business Information and Emerging Technologies

      Information systems from the business viewpoint; understanding of its business activities and information requirement, emerging technology, application systems to support stakeholders needs and enhance business value, information systems development, evaluation and selection

      Business and Management Research (Thesis Plan only)

      The basic structure of a research, the interdependence between research objective, research framework (in terms of variables studied and related hypothesis), and research methodology (in terms of methods of data collection, data measurement and data analysis). Sampling design, questionnaire design, interview, and experiment, Management and analysis for quantitative or qualitative data at basic and intermediate levels
    • Research Methodology in Marketing

      Marketing information collection methodology from consumer or business markets, problem recognition, research design, questionnaire design, and data collection in order to maximize the value of information, statistical methods and computer software for data analysis

      Consumer Behavior

      Variations in consumer behavior, consumer research, market segmentation, consumer motivation, consumer behavior and personality, consumer perception, learning about customer behaviors and attitudes, influences on consumer behavior, reference group and family, social class, culture, cross culture, sub-cultures and social class influences, innovation diffusion influencing on consumer decision making

      Strategic Brand Management

      The meaning of brand,the concept of brand, equity building a new brand, customer knowledge brand equity identity and positioning, creating a brand platform, choosing brand elements branding and marketing strategy, using secondary associations brand hierarchy and project feedback managing brands overtime, revitalization managing brand overtime, brand extension and globalization

      Retail Marketing

      Retail marketing and retail strategies, management of store and non-store retailing, retail analysis, shopper behavior analysis, category management, managing store layout and store visibility, store’s profit and loss analysis, direct marketing, direct Selling

      Digital Marketing

      Plan, manage and execute successful digital marketing campaigns, build brands and generate sales using digital techniques , search marketing, online display advertising, email marketing, social media and mobile

      Advertising

      The application of communication process to marketing management. Consumer behavior analysis, branding concept, product positioning in consumer’s mind, relationship between marketing factors, advertising, public relations, promotion and consumer behavior along with customer relationship management

      Cross Cultural Management

      Culture and management, Cross-cultural dimensions, Communication across culture, Organizational culture, Negotiation across cultures, Leadership across cultures, Ethics and Good Governance, Expatriation and International human resource management, Intercultural Competence, Cross-cultural mergers

      Business Creativity

      Active learning and the direct application of the learned creativity concepts and techniques. interactive learning; demonstrate and teach thinking skills;creativity and innovation by using a variety of instructional techniques: exercises, competitive games, self-assessments, and multi-media

      Consulting Tools for Sustainability

      Consulting skills, interpersonal skills, analytical skills, emotional intelligence, communication skills, coaching skills, leadership skills, people development skills, change management, team leadership, conflict management, management for sustainability

      Sustainability Strategy

      Sustainability management frameworks, sustainability strategy, social responsibility, corporate responsibility/corporate social responsibility (CSR), ethics and corporate governance, stakeholder theory and other related sustainable management approaches for well-being, balance and sustainability, UN Sustainable Development Goals (SDGs), Triple Bottom Line to balance people, planet and profits, Sustainability Balance Scorecard, Sustainability reporting, sustainable business applications, business cases for sustainability.
  • Admission Requirements

    Graduated with Bachelor Degree Yes
    English Proficiency
    *English Examination Score gained
    within the last 2 years
    Take CMMU English Examination or
    Submit TOEFL ITP 520* or
    Submit IELTS 5.0*
    Management Aptitude (CMMU-TAP)
    **GMAT Score gained within the last 5 years
    Take CMMU-TAP or
    GMAT 500**
    Prior Work Experience

    Valued in all programs,
    but not required

  • Fee Structure

    Item Precourse Term 1 Term 2 Term 3 Term 4 Term 5 Total
    1. Matriculation - 35,000 35,000 35,000 35,000 35,000 175,000
    2. Entrance Fee 38,000 - - - - - 38,000
    3. Tuition Fee1 - 43,200 43,200 43,200 43,200 43,200 216,200
    Total Academic Expenses 38,000 78,200 78,200 78,200 78,200 78,200 429,000
    Remark
    1. All students are required to achieve at least 45 credits. The fee (excludes textbooks) of 216,000 THB (4,800 THB/credit x 45 credits) charged for the Master of Management (International Program) is considered a "total program fee".
  • Graduation Requirements

    Successful completion of the Masters Program requires students to meet several quality standards set by the College. Students must register to maintain their status as active students during every trimester of study until they graduate. In order for students to do this, they must register for a minimum of three (3) credit hours per trimester. As noted earlier, the maximum number of credits that a student may take in one trimester is twelve hours. The Program Chair and the Director of Academic Programs must approve any exceptions to the above policy.

    Students who have satisfied the general requirements for admission or successfully transferred from Conditional Status will be admitted as Graduate Students. To retain Graduate Status in the Master program, a student must maintain an overall GPA of 3.00 or higher.

    1. Overall GPA: Students must earn an overall GPA of at least 3.0 in their Masters program.
    2. Pass Written Comprehensive Examination: The purpose of the Written Comprehensive Exam is for students to demonstrate their mastery of core material drawn from the CMMU management curriculum.
    3. TOEFL ITP score of 520+ prior to graduation (Equivalent to TOEFL IBT 68, IELTS 5.0 or MU GRAD TEST 70)
69 Vipawadee Rangsit Road
Samsennai, Phayathai District,
Bangkok, Thailand 10400
Tel: 662 206 2000 Fax: 662 206 2090
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
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