Marketing is an essential part of enhancing business success. With the competitive scene increasingly moving to become international, and with more and more players, the need for specialized marketing skills continues to grow. Functional differentiation is not a guarantee of success. Learning and applying marketing skills will help you rise above your competition and enhance your effectiveness.
Marketing is a language, a way to learn about consumer wants and needs and offer them products and services that they desire. What should we make? How should we brand it? What should we say when advertising?
By studying marketing at CMMU, MM students will tap into state-of-the art knowledge and theories from around the world. While many theories are from abroad, they are customized to fit applications within Thai and Asian societies.
(Total 21 Credits)
(Select 3 subjects Total 9 Credits)
(Total 15 Credits)
(Total 21 Credits)
(Select 6 subjects Total 18 Credits)
(Total 6 Credits)
Definition of the derivatives and the markets. Various types of derivatives currently used in the market. Systematic risk, restrictions, regulations and theories related to the derivatives. The market for derivatives, risks and return rates, characteristics of innovation financial instruments.
Plan, manage and execute successful digital marketing campaigns, build brands and generate sales using digital techniques, search marketing, online display advertising, email marketing, social media and mobile
|1st Year||2nd Year||Total|
|2. Entrance Fee||38,000||-||-||-||-||-||38,000|
|3. Tuition Fee(1) (4,800 Baht/credit)||-||43,200||43,200||43,200||43,200||43,200||216,000|
|Total Academic Expenses||38,000||78,200||78,200||78,200||78,200||78,200||429,000|
Students must earn an overall GPA of at least 3.0 in their Masters program.
Pass Written Comprehensive Examination
The purpose of the Written Comprehensive Exam is for students to demonstrate their mastery of core material drawn from the CMMU management curriculum.
TOEFL ITP score of 520+ prior to graduation
(Equivalent to TOEFL IBT 68, IELTS 5.0 or MU GRAD TEST 70)
69 Vipawadee Rangsit Road
Samsennai, Phayathai District,
Bangkok, Thailand 10400
Tel: 662 206 2000 Fax: 662 206 2090