MASTER OF MANAGEMENT

International Program

The International Program mission at CMMU is to produce students who are more self-confident to work in a complex global business world.

GENERAL MANAGEMENT (GM)

The GM program prepares you to meet the challenges of the international work arena and gives you a competitive edge to boost your career. The curriculum is designed to give you a broad perspective in business with an international outlook.
The GM program:
  • Is designed to fit the needs of students who want to boost their career with the objective to work in an international context.
  • Provides fundamental skills to help students succeed in the international business world, and more specifically in the Asian region
  • Is less a specialization but rather a comprehensive skill set and view of how companies operate, from crafting a strategy to the management of different business functions
  • Emphasizes practical and new business concepts through real world case studies, business projects, guest speakers and company visits
  • Offers an opportunity to study in Toulouse, France for a double degree in International Management (at no extra cost).

WHO SHOULD TAKE THIS MAJOR?

GM students are likely managers or expect to have management positions. Their diverse professional & cultural backgrounds enrich the overall program experience. We are strongly interested in recruiting students with a few years of experience and more specifically:
  • Students with a background in engineering or liberal arts who want to add extra value to their academic background to boost their career
  • Students who want to explore new opportunities different from their undergraduate specialization.
  • Students who are sensitive to the cultural diversity existing in any international environment
  • Students who are ready to challenge themselves

CAREER OPPORTUNITY

Depending on the position of the candidates when entering CMMU, the General Management major will equip them to grow into a higher managerial position by enhancing their capabilities of skill set.

DUAL DEGREE OPTIONS

Double Degree with Toulouse University, France



GM students have the opportunity to study 3 terms at CMMU and then 2 terms at Toulouse University, France and receive a double degree (Master of Management from CMMU and Master of International Management from IAE Toulouse, France). No extra tuition fee for the 2 semesters in Toulouse.

Dual Degree with Macquarie University, Australia



GM students also have the opportunity to study 3 terms at CMMU and then continue their studies at Macquarie University, Sydney, Australia for 1 year. They will receive a Master in Management from CMMU and a Master of Commerce with a specialization in either “Business Management and Organisations” or “Marketing” from Macquarie University. A scholarship of 10,000 AUD is available from Macquarie University for this program.

Contact and Enquiries

CMMU regular business hours
  • Open 10.00 - 18.00 Weekday
  • Open 08.30 - 16.30 Weekend
Tel: (66) 02 206 2000 Ext.3208
email: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • *Note: This structure is the normal curriculum structure. It may change without prior notice. Please check with the program educator.

    Thesis Plan (Plan A)
    Thematic Plan (Plan B)
    Core Course
    (Total 21 Credits)
    • Strategic Marketing Management
    • Strategic Management
    • Financial Management
    • Asian Economy in Global Context
    • Managing People in Organizations
    • Managing Business Information and Emerging Technologies
    • Business and Management Research

    Specialization Course
    (Select 3 subjects Total 9 Credits)

    Thesis
    (Total 15 Credits)
    Core Course
    (Total 21 Credits)
    • Strategic Marketing Management
    • Strategic Management
    • Financial Management
    • Asian Economy in Global Context
    • Decision Skills
    • Managing People in Organizations
    • Managing Business Information and Emerging Technologies

    Specialization Course
    (Select 6 subjects Total 18 Credits)

    Thematic
    (Total 6 Credits)

    Total 45 credits
    • Strategic Marketing Management

      Marketing, strategic analysis of markets, market research, consumer behavior, customer relationship management, corporate social responsibility, ethics, retailing, logistics, distribution channels, branding, advertising, events, public relations, omni channel and digital marketing, pricing, promotion, environment scanning, competitor analysis, new product development, product adoption, direct marketing, sales force


      Strategic Management

      Strategic management process, company stakeholder and policy, external environment analysis, Internal environment analysis, building competition advantage through function-level strategies, department strategy, competition and industry environment strategy, world environment strategy, organization strategy, vertical integration, diversification and strategic alliances, development, building and restructuring the corporation, designing organization structure, strategic control system design, matching structure & control to strategy, application of strategic change and case study analysis, Integration and of multidisciplinary knowledge


      Asian Economy in Global Context

      Microeconomics, demand and supply, elasticity, government policies, production and output, costs, perfect competition market, monopoly, monopolistic competition, oligopoly, game theory, market failures. Macroeconomic, measuring GDP, economic growth, inflation, unemployment, monetary policy, fiscal policy, business cycle, international trade, and international finance, the examples and cases of real situations happened in Asian economies


      Financial Management

      An overview of the financial management framework of a corporation; financial statement analysis; ethics of financial management; financial planning and forecasting financial statements; working capital management; time value of money; investment decision-making; interest rates and bond valuation; risk, return and the capital asset pricing model; cost of capital; valuation of stocks and firms; capital structure decision-making; distributions to shareholders; cash flow estimation and risk analysis; multinational financial management


      Decision Skills

      Frameworks for effective management decision-making, models and tools for decision makers, use of information for decision making, cultural, organizational, research skills for managers, psychological and ethical factors affecting business decisions


      Managing People in Organizations

      Individual behavior, personality type, values, attitudes and job satisfaction, role of motivation and performance, group behavior, emotional intelligence, communication and decision making, leadership, power and politics, organization structure, organization design, ethics and social responsibility, corporate culture and environment, cross-cultural management, planning and goal setting, organizational development and change


      Managing Business Information and Emerging Technologies

      Information systems from the business viewpoint; understanding of its business activities and information requirement, emerging technology, application systems to support stakeholders needs and enhance business value, information systems development, evaluation and selection


      Business and Management Research

      The basic structure of a research, the interdependence between research objective, research framework (in terms of variables studied and related hypothesis), and research methodology (in terms of methods of data collection, data measurement and data analysis). Sampling design, questionnaire design, interview, and experiment, Management and analysis for quantitative or qualitative data at basic and intermediate levels

    • Business Creativity

      The course strongly emphasizes active learning and the direct application of the learned creativity concepts and techniques. At all times, the emphasis is on the programs being extremely interactive; the objective is always to demonstrate and teach thinking skills vis-à-vis creativity and innovation. The learning objectives will be achieved by using a variety of instructional techniques: exercises, competitive games, self-assessments, and multimedia, amongst others.

      Managerial Negotiation Strategy

      This course integrates the process of negotiation from the view of the manager. It approaches negotiation as a managerial tool used to influence one's peers, superiors, subordinates, suppliers, customers, labor unions, government agencies, trade associations and other entities.

      Negotiation is simply a tool that managers use to accomplish their objectives. The course covers different frameworks for effective negotiation strategy and makes extensive use of case studies and role plays to develop knowledge and skills in negotiation.

      Project Management

      Project management is an essential skill for modern managers operating in a dynamic environment where change is achieved through project implementation. The Project Management course explores all aspects of project management throughout the entire cycle including activities in selection, definition, initiation, planning, execution, monitoring, control, completion, and post-implementation review. Students use a project management information system to support their project management activities. On completion students have developed an understanding of project management and have acquired practical experience of the entire project cycle.

      Services Marketing

      In-depth analysis of different marketing management between product and service, case studies in several service patterns such as tourism, professional service, hospital, banking, hotel, fitness center, theme park, marketing management in service sector, relationship between service provider and customer, service providing process, customer satisfaction, and service quality.

      Seminar in Marketing

      Seminars by using case studies as a mean to apply marketing theory and model. The seminar topic might be;
      • Technology Marketing
      • Entertainment Culture and Marketing
      • Sports Marketing
      • Culture Consumption and Marketing
      • Contextual Inquiry and Consumer Experience
      • Creating an Innovation Mindset

      Strategic Brand Management

      Definition of Brand, the concept of brand, equity building a new brand, customer knowledge brand equity identity and positioning, creating a brand platform, choosing brand elements branding and marketing strategy, using secondary associations brand hierarchy & project feedback managing brands overtime, revitalization managing brand overtime, brand extension and globalization.

      Seminar in Management

      Seminar in Management is offered as a specialization subject in all programs. Seminars address topics of special interest to each particular program as opportunity arises. The key objective is to provide students with an opportunity, usually one time, to study subjects of current interest outside the College's standard syllabus. Seminar instructors may also be subject specialists or overseas visitors who are unavailable to the College on a regular basis.
  • Item Pre-Course
    Period
    1st Year 2nd Year Total
    Term1
    Term2
    Term3
    Term4
    Term5
    1. Matriculation - 35,000 35,000 35,000 35,000 35,000 175,000
    2. Entrance Fee 38,000 - - - - - 38,000
    3. Tuition Fee(1) (4,800 Baht/credit) - 43,200 43,200 43,200 43,200 43,200 216,000
    Total Academic Expenses 38,000 78,200 78,200 78,200 78,200 78,200 429,000

    Download Payment Schedule

    Remark

    1. All students are required to achieve at least 45-credits program of study. The fee (exclude text book) of 216,000 THB (4,800 THB/credit x 45 credits) charged for the Master of Management (International Program) is considered a "total program fee".
  • Successful completion of the Masters Program requires students to meet several quality standards set by the College. Students must register to maintain their status as active students during every trimester of study until they graduate. In order for students to do this, they must register for a minimum of three (3) credit hours per trimester. As noted earlier, the maximum number of credits that a student may take in one trimester is twelve hours. The Program Chair and the Director of Academic Programs must approve exceptions to the above policy.

    Students who have satisfied the general requirements for admission or successfully transferred from Conditional Status will be admitted as Graduate Students. To retain Graduate Status in the Master program, a student must maintain an overall GPA of 3.00 or higher.

    Overall GPA
    Students must earn an overall GPA of at least 3.0 in their Masters program.

    Pass Written Comprehensive Examination
    The purpose of the Written Comprehensive Exam is for students to demonstrate their mastery of core material drawn from the CMMU management curriculum.

    TOEFL ITP score of 520+ prior to graduation
    (Equivalent to TOEFL IBT 68, IELTS 5.0 or MU GRAD TEST 70)

69 Vipawadee Rangsit Road
Samsennai, Phayathai District,
Bangkok, Thailand 10400
Tel: 662 206 2000 Fax: 662 206 2090
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
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