International Program

The International Program mission at CMMU is to produce students who are more self-confident to work in a complex global business world.


The GM program prepares you to meet the challenges of the international work arena and gives you a competitive edge to boost your career. The curriculum is designed to give you a broad perspective in business with an international outlook.
The GM program:
  • Is designed to fit the needs of students who want to boost their career with the objective to work in an international context.
  • Provides fundamental skills to help students succeed in the international business world, and more specifically in the Asian region
  • Is less a specialization but rather a comprehensive skill set and view of how companies operate, from crafting a strategy to the management of different business functions
  • Emphasizes practical and new business concepts through real world case studies, business projects, guest speakers and company visits
  • Offers an opportunity to study in Toulouse, France for a double degree in International Management (at no extra cost).


GM students are likely managers or expect to have management positions. Their diverse professional & cultural backgrounds enrich the overall program experience. We are strongly interested in recruiting students with a few years of experience and more specifically:
  • Students with a background in engineering or liberal arts who want to add extra value to their academic background to boost their career
  • Students who want to explore new opportunities different from their undergraduate specialization.
  • Students who are sensitive to the cultural diversity existing in any international environment
  • Students who are ready to challenge themselves


Depending on the position of the candidates when entering CMMU, the General Management major will equip them to grow into a higher managerial position by enhancing their capabilities of skill set.


Double Degree with Toulouse University, France

GM students have the opportunity to study 3 terms at CMMU and then 2 terms at Toulouse University, France and receive a double degree (Master of Management from CMMU and Master of International Management from IAE Toulouse, France). No extra tuition fee for the 2 semesters in Toulouse.

Dual Degree with Macquarie University, Australia

GM students also have the opportunity to study 3 terms at CMMU and then continue their studies at Macquarie University, Sydney, Australia for 1 year. They will receive a Master in Management from CMMU and a Master of Commerce with a specialization in either “Business Management and Organisations” or “Marketing” from Macquarie University. A scholarship of 10,000 AUD is available from Macquarie University for this program.

Contact and Enquiries

CMMU regular business hours
  • Open 10.00 - 18.00 Weekday
  • Open 08.30 - 16.30 Weekend
Tel: (66) 02 206 2000 Ext.3208
email: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Curriculum
    Our uniquely designed curriculum structures courses to help you understand this industry complexity.
    Core Course
    (Total 15 Credits)
    • Organization Behavior and Human Resource Management
    • Management Information Systems
    • Asian Economy in Global Context
    • Financial Management
    • Strategic Marketing Management
    Foundation Course
    (Select 3 subjects Total 9 Credits)
    • International Business Management
    • Strategic Management
    • Strategic Leadership
    Capstone Project
    (Total 6 Credits)
    Specialization Course
    (Select 4 subjects Total 12 Credits)
    • Strategy in the Asian Context
    • Strategic Brand Management
    • Cross Cultural Management
    • Supply Chain Management
    • Business Creativity
    • Managerial Negotiation Strategy
    • Managing Innovation
    • Project Management
    • Services Marketing
    • Seminar in Management
    Free Elective
    (Total 3 Credits)
    Total 45 credits

    Note: This structure is the normal curriculum structure. It may change without prior notice. please check with program educator.
    • Organization Behavior and Human Resource Management

      Meaning, Individual behavior, personal decision making, value, attitudes and job satisfaction, role of motivation and performance, group behavior, communication and decision making in group, leadership and ethics, power and monetary, conflict, negotiation and group behavior, organization structure, organization design , person policies, morals, ethics and social responsibility, corporate culture and environment, planning and goal setting, stress in workplace, management and organizational behavior, organizational development and change

      Management Information Systems

      Information systems from the business viewpoint; identification of an organizations information needs, the information technology and application systems to support the needs from operational to strategic levels, development and acquisition of the systems

      Asian Economy in Global Context

      Microeconomics, demand and supply, elasticity, government policies, production and output, costs, perfect competition market, monopoly, monopolistic competition, oligopoly, game theory, market failures. Macroeconomic, measuring GDP, economic growth, inflation, unemployment, monetary policy, fiscal policy, business cycle, international trade, and international finance, the examples and cases of real situations happened in Asian economies

      Financial Management

      An overview of financial management, financial statements, financial statement analysis, risk and return, time value of money, bonds and their valuation, stocks and their valuation, cost of capital, capital budgeting, cash flow estimation, risk analysis and real options, long-term financial planning, capital structure decisions, issuing securities, refunding operation, current asset management, short-term financing, derivatives and risk management


      Strategic Marketing Management

      Marketing, building customer satisfaction, marketing process and marketing planning, marketing information system and marketing research, scanning the marketing environment, analyzing consumer markets and buyer behavior, analyzing business market and business buyer behavior, analyzing industry and competition, demand measurement, market segmentation and selecting target market, differentiate, positioning, developing, testing and offering new product, the product life cycle, designing market-leader strategies, market- challenger strategies, market- follower strategies and market-nicher strategies, designing global market offering, managing product line, brands and packaging, managing services, channel management, managing retailing, wholesaling and market logistic, managing integrated marketing communications, design direct marketing and public relation, managing sales force, evaluation and control.

    • Introduction to Business Planning

      This course introduces the new venture creation process and the preparation of the business plan. It studies the history of new venture creation both in the recent past and in key periods of rapid innovation such as the Industrial Revolution.

      It discusses the economic impact that new venture creation has on development of a country or a region and examines the benefits to society from commercialization of innovations. At the individual level, it explores the characteristics of successful ventures and successful business founders.

      Strategic Management

      Differentiating a successful company from its peers is its ability to forge business strategies that give competitive edge over its rivals, regardless of changes in business conditions.

      The mission of this course is to explore why good strategic management leads to good business performance, to present the basic concepts and tools of strategic analysis, to explore different ways of crafting business strategies, and to execute these competently. Students learn to analyze and evaluate all aspects of companies' external and internal circumstances, to differentiate between good strategy and bad, and develop the skills to formulate better alternative strategies.

      Strategic Leadership

      The scene of leadership, global leadership, strategic leadership & competition, visionary leadership, Vision communication, Strategic Alignment, Empowerment and motivation, organic leadership, sustainable leadership, leadership learning, leadership ethics.
    • Business Creativity

      The course strongly emphasizes active learning and the direct application of the learned creativity concepts and techniques. At all times, the emphasis is on the programs being extremely interactive; the objective is always to demonstrate and teach thinking skills vis-à-vis creativity and innovation. The learning objectives will be achieved by using a variety of instructional techniques: exercises, competitive games, self-assessments, and multimedia, amongst others.

      Managerial Negotiation Strategy

      This course integrates the process of negotiation from the view of the manager. It approaches negotiation as a managerial tool used to influence one's peers, superiors, subordinates, suppliers, customers, labor unions, government agencies, trade associations and other entities.

      Negotiation is simply a tool that managers use to accomplish their objectives. The course covers different frameworks for effective negotiation strategy and makes extensive use of case studies and role plays to develop knowledge and skills in negotiation.

      Project Management

      Project management is an essential skill for modern managers operating in a dynamic environment where change is achieved through project implementation. The Project Management course explores all aspects of project management throughout the entire cycle including activities in selection, definition, initiation, planning, execution, monitoring, control, completion, and post-implementation review. Students use a project management information system to support their project management activities. On completion students have developed an understanding of project management and have acquired practical experience of the entire project cycle.

      Services Marketing

      In-depth analysis of different marketing management between product and service, case studies in several service patterns such as tourism, professional service, hospital, banking, hotel, fitness center, theme park, marketing management in service sector, relationship between service provider and customer, service providing process, customer satisfaction, and service quality.

      Seminar in Marketing

      Seminars by using case studies as a mean to apply marketing theory and model. The seminar topic might be;
      • Technology Marketing
      • Entertainment Culture and Marketing
      • Sports Marketing
      • Culture Consumption and Marketing
      • Contextual Inquiry and Consumer Experience
      • Creating an Innovation Mindset

      Strategic Brand Management

      Definition of Brand, the concept of brand, equity building a new brand, customer knowledge brand equity identity and positioning, creating a brand platform, choosing brand elements branding and marketing strategy, using secondary associations brand hierarchy & project feedback managing brands overtime, revitalization managing brand overtime, brand extension and globalization.

      Seminar in Management

      Seminar in Management is offered as a specialization subject in all programs. Seminars address topics of special interest to each particular program as opportunity arises. The key objective is to provide students with an opportunity, usually one time, to study subjects of current interest outside the College's standard syllabus. Seminar instructors may also be subject specialists or overseas visitors who are unavailable to the College on a regular basis.
  • Item Pre-Course
    1st Year 2nd Year Total
    1. Matriculation - 35,000 35,000 35,000 35,000 35,000 175,000
    2. Entrance Fee 38,000 - - - - - 38,000
    3. Tuition Fee(1) (4,800 Baht/credit) - 43,200 43,200 43,200 43,200 43,200 216,000
    Total Academic Expenses 38,000 78,200 78,200 78,200 78,200 78,200 429,000

    Download Payment Schedule


    1. All students are required to achieve at least 45-credits program of study. The fee (exclude text book) of 216,000 THB (4,800 THB/credit x 45 credits) charged for the Master of Management (International Program) is considered a "total program fee".
  • Successful completion of the Masters Program requires students to meet several quality standards set by the College. Students must register to maintain their status as active students during every trimester of study until they graduate. In order for students to do this, they must register for a minimum of three (3) credit hours per trimester. As noted earlier, the maximum number of credits that a student may take in one trimester is twelve hours. The Program Chair and the Director of Academic Programs must approve exceptions to the above policy.

    Students who have satisfied the general requirements for admission or successfully transferred from Conditional Status will be admitted as Graduate Students. To retain Graduate Status in the Master program, a student must maintain an overall GPA of 3.00 or higher.

    Overall GPA
    Students must earn an overall GPA of at least 3.0 in their Masters program.

    Pass Written Comprehensive Examination
    The purpose of the Written Comprehensive Exam is for students to demonstrate their mastery of core material drawn from the CMMU management curriculum.

    TOEFL ITP score of 520+ prior to graduation
    (Equivalent to TOEFL IBT 68, IELTS 5.0 or MU GRAD TEST 70)

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Bangkok, Thailand 10400
Tel: 662 206 2000 Fax: 662 206 2090
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