INTERNATIONAL PROGRAM

The International Program mission at CMMU is to produce students who are more self-confident to work in a complex global business world.

Entrepreneurship Management (EN)

Do you want to be the master of your own destiny? CMMU’s EN program leverages entrepreneurship knowledge to help people in starting up their own business. We also provide current entrepreneurs, corporate venturing managers, and others involved in entrepreneurial environments the abilities you need in order to develop ideas into successful businesses, to nurture your enterprise, and to expand it to further stages on the entrepreneurial life cycle. At CMMU you will learn how to increase entrepreneurial opportunities in your desired organization, in your digital business, and in your institution. The concepts, tools, and frameworks learned in the EN program will enable students to:
  • Apply fundamental knowledge for the foundation of successful start-ups
  • Identify and evaluate new venture opportunities
  • Create and interpret customer needs and quantify the value proposition
  • Develop winning business plans
  • Navigate the venture capital investment process and identify further sources of financing a start-up
  • Understand geographical and cultural peculiarities in the process of starting up new ventures
  • Scale small businesses and medium enterprises (SMEs) to be globally or regionally successful
  • Transfer (research) knowledge to the market; leverage new science and technologies from Mahidol University laboratories
  • Enhance your experience as an entrepreneur and broaden vital networks with entrepreneurial communities (successful entrepreneurs, venture capitalists, funding agencies, leading small and medium-sized business owners)

WHO SHOULD TAKE THIS MAJOR?

  • Future entrepreneurs with a dream to start up their own new company
  • Current entrepreneurs who want to grow and sustain their self-owned business
  • Family business managers who want to get first-hand knowledge from experienced instructors
  • Researchers and holders of patents/intellectual property rights who want to transfer their research findings into marketable products
  • Intrapreneurs in companies, institutions and regions who are involved with the development of new ventures or new products

CAREER OPPORTUNITY

  • Business owner: CEO, President, Managing Director, COO of self-owned business/the SME; Family Business Manager; Digital Business Manager
  • Executive/Manager in the local, regional, multinational or global enterprise
  • Business angel, venture capitalist or other financier who transfers capital and knowledge to newly founded start-ups and developed ventures as well

DUAL DEGREE OPTION



EN students have the opportunity to study 3 terms at CMMU and then continue their studies at Macquarie University, Sydney, Australia for 1 year. They will receive a Master in Management from CMMU and a Master of Commerce with a specialization in Business Management and Organisations from Macquarie University. A scholarship of 10,000 AUD is available from Macquarie University for this program.

Contact and Enquiries

CMMU regular business hours
  • Open 9.30 - 18.30 Weekday
  • Open 9.30 - 16.00 Weekend
Tel: (66) 02 206 2000
email: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Curriculum
    Our uniquely designed curriculum structures courses to help you understand this industry complexity.
    Core Course
    (Total 15 Credits)
    • Organization Behavior and Human Resource Management
    • Management Information Systems
    • Asian Economy in Global Context
    • Financial Management
    • Strategic Marketing Management
    Foundation Course
    (Select 3 subjects Total 9 Credits)
    • Introduction to Business Planning
    • Small Business Management
    • Strategic Management
    Capstone Project
    (Total 6 Credits)
    Specialization Course
    (Select 4 subjects Total 12 Credits)
    • Business Creativity
    • Innovative Product / Service Design and Commercialization
    • Entrepreneurial Finance Management
    • Retail Business Management
    • Franchise Management
    • International Business Management
    • Services Marketing
    Free Elective
    (Total 3 Credits)
    Total 45 credits

    Note: This structure is the normal curriculum structure. It may change without prior notice. please check with program educator.
    • Organization Behavior and Human Resource Management

      Meaning, Individual behavior, personal decision making, value, attitudes and job satisfaction, role of motivation and performance, group behavior, communication and decision making in group, leadership and ethics, power and monetary, conflict, negotiation and group behavior, organization structure, organization design , person policies, morals, ethics and social responsibility, corporate culture and environment, planning and goal setting, stress in workplace, management and organizational behavior, organizational development and change


      Management Information Systems

      Information systems from the business viewpoint; identification of an organizations information needs, the information technology and application systems to support the needs from operational to strategic levels, development and acquisition of the systems


      Asian Economy in Global Context

      Microeconomics, demand and supply, elasticity, government policies, production and output, costs, perfect competition market, monopoly, monopolistic competition, oligopoly, game theory, market failures. Macroeconomic, measuring GDP, economic growth, inflation, unemployment, monetary policy, fiscal policy, business cycle, international trade, and international finance, the examples and cases of real situations happened in Asian economies


      Financial Management

      An overview of financial management, financial statements, financial statement analysis, risk and return, time value of money, bonds and their valuation, stocks and their valuation, cost of capital, capital budgeting, cash flow estimation, risk analysis and real options, long-term financial planning, capital structure decisions, issuing securities, refunding operation, current asset management, short-term financing, derivatives and risk management

       


      Strategic Marketing Management

      Marketing, building customer satisfaction, marketing process and marketing planning, marketing information system and marketing research, scanning the marketing environment, analyzing consumer markets and buyer behavior, analyzing business market and business buyer behavior, analyzing industry and competition, demand measurement, market segmentation and selecting target market, differentiate, positioning, developing, testing and offering new product, the product life cycle, designing market-leader strategies, market- challenger strategies, market- follower strategies and market-nicher strategies, designing global market offering, managing product line, brands and packaging, managing services, channel management, managing retailing, wholesaling and market logistic, managing integrated marketing communications, design direct marketing and public relation, managing sales force, evaluation and control.

    • Introduction to Business Planning

      This course introduces the new venture creation process and the preparation of the business plan. It studies the history of new venture creation both in the recent past and in key periods of rapid innovation such as the Industrial Revolution.

      It discusses the economic impact that new venture creation has on development of a country or a region and examines the benefits to society from commercialization of innovations. At the individual level, it explores the characteristics of successful ventures and successful business founders.

      Strategic Management

      Differentiating a successful company from its peers is its ability to forge business strategies that give competitive edge over its rivals, regardless of changes in business conditions.

      The mission of this course is to explore why good strategic management leads to good business performance, to present the basic concepts and tools of strategic analysis, to explore different ways of crafting business strategies, and to execute these competently. Students learn to analyze and evaluate all aspects of companies' external and internal circumstances, to differentiate between good strategy and bad, and develop the skills to formulate better alternative strategies.

      Small Business Management

      This subject covers the management of small and family owned businesses. Topics include marketing, finance, human resource management, production, and strategic planning. The subject also addresses public policies in promoting small businesses and opportunities for domestic and overseas joint ventures.
    • Business Creativity

      The course strongly emphasizes active learning and the direct application of the learned creativity concepts and techniques. At all times, the emphasis is on the programs being extremely interactive; the objective is always to demonstrate and teach thinking skills vis-à-vis creativity and innovation. The learning objectives will be achieved by using a variety of instructional techniques: exercises, competitive games, self-assessments, and multimedia, amongst others.

      Entrepreneurial Finance Management

      The knowledge of financial planning needed by successful entrepreneurs differs from that of managers in larger corporations. This course extends the Financial Planning and Control core course by focusing on the financial knowledge required by entrepreneurs at different stages in the development of their business. The topics include interpretation of financial statements, financial structure of the business, financial instruments for equity and debt, acquisition of equity and credit, cash flow and working capital management, assessment of investment and return, selection of discount rates, risk and sensitivity analysis and foreign exchange management. The process of setting up an initial public offering and public listing of a company is studied within the Thai regulatory framework.

      Franchise Management

      This course provides students with fundamental knowledge of franchises from various aspects in modern trade management. Topics include types of franchises, identification and selection of a franchise business, start-up issues in franchising, operation of a franchise, and expanding franchise equity. Experts currently involved in local franchise operations teach this course which addresses both global franchise opportunities as well as local implementation issues.

      Innovative Product/Service Design and Commercialization

      The entire process for development of innovative product and service incorporating management, product and process engineering, and design of service model. Understanding the needs of the customer; define a detailed product description that will dictate the actions of everyone involved in the design process, taking into account the requirements of manufacturing and purchasing in the earliest possible stages. Introduce design tools to aid the concept evaluation process, and to help ensure the final product will meet goals of quality and robustness. Economic techniques f2014-08-05or evaluating the feasibility of the new product in the marketplace.

      International Business Management

      The globalization of markets offers unique opportunities for Thai SME's that did not exist even 10 years ago. This course provides an overview of how the changing global business environment is affecting business transactions across national borders.

      It emphasizes a practical approach to doing business with foreign partners for Thai SME's. The course pays special attention to joint ventures, trading, customs procedures, tariffs, and international finance. The subject also addresses rules and procedures of the World Trade Organization, regional trade groups (e.g., APEC, ASEAN, AFTA) and the implications for companies in Thailand.

      Principles of Electronic Commerce

      This course examines E-Commerce as a new way of doing business in the 21st century. The course introduces the topic of electronic commerce, a conceptual framework, terminology, and related elements surrounding e-commerce development. The concepts of B2C, B2B, B2G, and C2C are introduced along with their associated characteristics, applicability and suitability to traditional businesses. The course is designed for e-commerce start-up and implementation. Therefore, it focuses on both analyzing alternative business models from an SME perspective and assessing technologies, tools, and infrastructures to support e-commerce applications.

      Retail Business Management

      The design and management of retail business, practical issue, concept of retail business, retail marketing strategy, unique characteristic of retail services and physical products, retail financial management, and retail after sales services.

      Services Marketing

      In-depth analysis of different marketing management between product and service, case studies in several service patterns such as tourism, professional service, hospital, banking, hotel, fitness center, theme park, marketing management in service sector, relationship between service provider and customer, service providing process, customer satisfaction, and service quality.

      Structural Foundation of New Ventures

      Starting a new venture requires a number of legal and financial decisions to ensure the company has a strong foundation to grow upon. This course discusses the key legal and financing decisions that must be made during the new venture creation process. These include company formation, types of corporate entities, contracts, protecting intellectual property, valuation, fund sources, exit strategies, and bankruptcy. The course provides both a theoretical perspective - giving students a strong background of the key legal and financial concepts necessary to form a new venture, and a practical emphasis - developing tools that form the basis of a business plan.
  • Item Pre-Course
    Period
    1st Year 2nd Year Total
    Term1
    Term2
    Term3
    Term4
    Term5
    1. Matriculation - 35,000 35,000 35,000 35,000 35,000 175,000
    2. Entrance Fee 38,000 - - - - - 38,000
    3. Tuition Fee(1) (4,800 Baht/credit) - 43,200 43,200 43,200 43,200 43,200 216,000
    Total Academic Expenses 38,000 78,200 78,200 78,200 78,200 78,200 429,000

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    Remark

    1. All students are required to achieve at least 45-credits program of study. The fee (exclude text book) of 216,000 THB (4,800 THB/credit x 45 credits) charged for the Master of Management (International Program) is considered a "total program fee".
  • Successful completion of the Masters Program requires students to meet several quality standards set by the College. Students must register to maintain their status as active students during every trimester of study until they graduate. In order for students to do this, they must register for a minimum of three (3) credit hours per trimester. As noted earlier, the maximum number of credits that a student may take in one trimester is twelve hours. The Program Chair and the Director of Academic Programs must approve exceptions to the above policy.

    Students who have satisfied the general requirements for admission or successfully transferred from Conditional Status will be admitted as Graduate Students. To retain Graduate Status in the Master program, a student must maintain an overall GPA of 3.00 or higher.

    Overall GPA
    Students must earn an overall GPA of at least 3.0 in their Masters program.

    Pass Written Comprehensive Examination
    The purpose of the Written Comprehensive Exam is for students to demonstrate their mastery of core material drawn from the CMMU management curriculum.

    TOEFL ITP score of 520+ prior to graduation
    (Equivalent to TOEFL IBT 68, IELTS 5.0 or MU GRAD TEST 70)

69 Vipawadee Rangsit Road
Samsennai, Phayathai District,
Bangkok, Thailand 10400
Tel: 662 206 2000 Fax: 662 206 2090
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