MASTER OF MANAGEMENT

International Program

The International Program at CMMU aims to develop organizational leaders with up-to-date knowledge and skills in management to deal with dynamic global changes through a combination of relevant research and practical learning.

ENTREPRENEURSHIP MANAGEMENT (EN)

Do you want to be the master of your own destiny? CMMU’s EN program leverages entrepreneurship knowledge to help people in starting up their own business. We also provide current entrepreneurs, corporate venturing managers, and others involved in entrepreneurial environments the abilities you need in order to develop ideas into successful businesses, to nurture your enterprise, and to expand it to further stages on the entrepreneurial life cycle. At CMMU you will learn how to increase entrepreneurial opportunities in your desired organization, in your digital business, and in your institution. The concepts, tools, and frameworks learned in the EN program will enable students to:
  • Apply fundamental knowledge for the foundation of successful start-ups
  • Identify and evaluate new venture opportunities
  • Create and interpret customer needs and quantify the value proposition
  • Develop winning business plans
  • Navigate the venture capital investment process and identify further sources of financing a start-up
  • Understand geographical and cultural peculiarities in the process of starting up new ventures
  • Scale small businesses and medium enterprises (SMEs) to be globally or regionally successful
  • Transfer (research) knowledge to the market; leverage new science and technologies from Mahidol University laboratories
  • Enhance your experience as an entrepreneur and broaden vital networks with entrepreneurial communities (successful entrepreneurs, venture capitalists, funding agencies, leading small and medium-sized business owners)

WHO SHOULD TAKE THIS MAJOR?

  • Future entrepreneurs with a dream to start up their own new company
  • Current entrepreneurs who want to grow and sustain their self-owned business
  • Family business managers who want to get first-hand knowledge from experienced instructors
  • Researchers and holders of patents/intellectual property rights who want to transfer their research findings into marketable products
  • Intrapreneurs in companies, institutions and regions who are involved with the development of new ventures or new products

CAREER OPPORTUNITY

  • Business owner: CEO, President, Managing Director, COO of self-owned business/the SME; Family Business Manager; Digital Business Manager
  • Executive/Manager in the local, regional, multinational or global enterprise
  • Business angel, venture capitalist or other financier who transfers capital and knowledge to newly founded start-ups and developed ventures as well

Contact and Enquiries

CMMU regular business hours
  • Open 10.00 - 18.00 Weekday
  • Open 08.30 - 16.30 Weekend
Tel: (66) 02 206 2000 Ext.3201
email: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Curriculum Structure

    Plan A
    Thesis Plan
    Plan B
    Thematic Plan
    1. Pre-Courses None Credit None Credit
    2. Core Courses 21 Credits 21 Credits
    3. Elective Courses 9 Credits 18 Credits
    4. Thesis 15 Credits -
    5. Thematic Paper - 6 Credits
    Total Credit 45 Credits 45 Credits
    Core Courses (21 Credits)
    • MGMG 508 Strategic Marketing Management
    • MGMG 513 Financial Management
    • MGMG 515 Asian Economy in the Global Context
    • MGMG 547 Managing People in Organizations
    • MGMG 598 Managing Business Information and Emerging Technologies
    • MGMG 509 Strategic Management
    • MGMG 523 Decision Skills
    • MGMG 669 Business and Management Research (for thesis track only)
    Elective Courses
    Plan A 3 Required Elective Course (Total 9 Credits)
    • Business Planning
    • Small and Family Business Management
    • Entrepreneurial Strategy and Competitive Dynamics
    Plan B 3 Required Elective Course + 3 Free Elective Courses (Total 18 Credits)
    • Business Planning
    • Small and Family Business Management
    • Entrepreneurial Strategy and Competitive Dynamics
  • Course Description

    • Strategic Marketing Management

      Marketing, strategic analysis of markets, market research, consumer behavior, customer relationship management, corporate social responsibility, ethics, retailing, logistics, distribution channels, branding, advertising, events, public relations, omni channel and digital marketing, pricing, promotion, environment scanning, competitor analysis, new product development, product adoption, direct marketing, sales force

      Strategic Management

      Strategic management process, company stakeholder and policy, external environment analysis, Internal environment analysis, building competition advantage through function-level strategies, department strategy, competition and industry environment strategy, world environment strategy, organization strategy, vertical integration, diversification and strategic alliances, development, building and restructuring the corporation, designing organization structure, strategic control system design, matching structure & control to strategy, application of strategic change and case study analysis, Integration and of multidisciplinary knowledge

      Asian Economy in Global Context

      Microeconomics, demand and supply, elasticity, government policies, production and output, costs, perfect competition market, monopoly, monopolistic competition, oligopoly, game theory, market failures. Macroeconomic, measuring GDP, economic growth, inflation, unemployment, monetary policy, fiscal policy, business cycle, international trade, and international finance, the examples and cases of real situations happened in Asian economies

      Financial Management

      An overview of the financial management framework of a corporation; financial statement analysis; ethics of financial management; financial planning and forecasting financial statements; working capital management; time value of money; investment decision-making; interest rates and bond valuation; risk, return and the capital asset pricing model; cost of capital; valuation of stocks and firms; capital structure decision-making; distributions to shareholders; cash flow estimation and risk analysis; multinational financial management

      Decision Skills

      Frameworks for effective management decision-making, models and tools for decision makers, use of information for decision making, cultural, organizational, research skills for managers, psychological and ethical factors affecting business decisions

      Managing People in Organizations

      Individual behavior, personality type, values, attitudes and job satisfaction, role of motivation and performance, group behavior, emotional intelligence, communication and decision making, leadership, power and politics, organization structure, organization design, ethics and social responsibility, corporate culture and environment, cross-cultural management, planning and goal setting, organizational development and change

      Managing Business Information and Emerging Technologies

      Information systems from the business viewpoint; understanding of its business activities and information requirement, emerging technology, application systems to support stakeholders needs and enhance business value, information systems development, evaluation and selection

      Business and Management Research (Thesis Plan only)

      The basic structure of a research, the interdependence between research objective, research framework (in terms of variables studied and related hypothesis), and research methodology (in terms of methods of data collection, data measurement and data analysis). Sampling design, questionnaire design, interview, and experiment, Management and analysis for quantitative or qualitative data at basic and intermediate levels
    • Business Planning

      The process of business planning as part of the process for identifying potential innovation opportunities, validating them, and then putting the business activities in place to realize them: defining an entrepreneurial mindset; methods to think bigger, aiming for innovation, impact on society and reaching international markets; methods to act small, test potential opportunities using quick, low-risk tests and then scaling up; communicating entrepreneurial opportunities to stakeholders; differentiation between entrepreneurial opportunities and other business opportunities

      Small and Family Business Management

      Opportunities and challenges of running small businesses and family businesses; case studies of small and family businesses; the key processes (vision, people, data, issues, process and traction) for managing and growing small and family businesses

      Entrepreneurial Strategy & Competitive Dynamics

      Tradeoffs entrepreneurs must make about which customers to serve, what technology to employ and what primary identity to assume; the tension between competition / cooperation and experimentation / control

      Innovative Product/Service Design and Commercialization

      A systematic design process for a product/service consisting of key design activities including empathy, define, ideate, prototype and launch; introduce innovative design tools and techniques to support concept development and evaluation, and help to ensure that a final product/service meets customer requirements; business model development coupling with economic techniques for evaluating the feasibility of successfully launching a new product/service in the marketplace

      Start-Up and SME Financing

      Innovative entrepreneurship & financing sources; the entrepreneurial finance mix; the due diligence process in entrepreneurship; contractual aspects of financing start-ups and SMEs; risk controlling in start-ups and SMEs; start-ups’ and SME’s cost of capital & their valuation; valuation case; exit strategies: IPOs & buyouts; foreign exchange & multinational entrepreneurship; modern topics in entrepreneurial finance: fintech (e.g. bitcoin & blockchain), crowdfunding, microfinance

      Business Creativity

      Active learning and the direct application of the learned creativity concepts and techniques; interactive learning; demonstrate and teach thinking skills; creativity and innovation by using a variety of instructional techniques: exercises, competitive games, self-assessments, and multi-media

      Omni-Channel Retailing Management

      The design and management of retail business, covering the evolving modes of interaction between offline, online, and omni-retailers and consumers; practical issues and concepts of omni-channel retail business, retail marketing strategy, retail financial management, and retail services, as well as the management of retail human resources; the sustainable competitive advantage strategies for omni-channel retail business

      Managerial Negotiation Strategy

      This course integrates the process of negotiation from the view of the manager. It approaches negotiation as a managerial tool used to influence one's peers, superiors, subordinates, suppliers, customers, labor unions, government agencies, trade associations and other entities. Negotiation is simply a tool that managers use to accomplish their objectives. The course covers different frameworks for effective negotiation strategy and makes extensive use of case studies and role plays to develop knowledge and skills in negotiation.

      Project Management

      Project management is an essential skill for modern managers operating in a dynamic environment where change is achieved through project implementation. The Project Management course explores all aspects of project management throughout the entire cycle including activities in selection, definition, initiation, planning, execution, monitoring, control, completion, and post-implementation review. Students use a project management information system to support their project management activities. On completion students have developed an understanding of project management and have acquired practical experience of the entire project cycle.
  • Admission Requirements

    Graduated with Bachelor Degree Yes
    English Proficiency
    *English Examination Score gained
    within the last 2 years
    Take CMMU English Examination or
    Submit TOEFL ITP 520* or
    Submit IELTS 5.0*
    Management Aptitude (CMMU-TAP)
    **GMAT Score gained within the last 5 years
    Take CMMU-TAP or
    GMAT 500**
    Prior Work Experience

    Valued in all programs,
    but not required

  • Fee Structure

    Item Precourse Term 1 Term 2 Term 3 Term 4 Term 5 Total
    1. Matriculation - 35,000 35,000 35,000 35,000 35,000 175,000
    2. Entrance Fee 38,000 - - - - - 38,000
    3. Tuition Fee1 - 43,200 43,200 43,200 43,200 43,200 216,200
    Total Academic Expenses 38,000 78,200 78,200 78,200 78,200 78,200 429,000
    Remark
    1. All students are required to achieve at least 45 credits. The fee (excludes textbooks) of 216,000 THB (4,800 THB/credit x 45 credits) charged for the Master of Management (International Program) is considered a "total program fee".
  • Graduation Requirements

    Successful completion of the Masters Program requires students to meet several quality standards set by the College. Students must register to maintain their status as active students during every trimester of study until they graduate. In order for students to do this, they must register for a minimum of three (3) credit hours per trimester. As noted earlier, the maximum number of credits that a student may take in one trimester is twelve hours. The Program Chair and the Director of Academic Programs must approve any exceptions to the above policy.

    Students who have satisfied the general requirements for admission or successfully transferred from Conditional Status will be admitted as Graduate Students. To retain Graduate Status in the Master program, a student must maintain an overall GPA of 3.00 or higher.

    1. Overall GPA: Students must earn an overall GPA of at least 3.0 in their Masters program.
    2. Pass Written Comprehensive Examination: The purpose of the Written Comprehensive Exam is for students to demonstrate their mastery of core material drawn from the CMMU management curriculum.
    3. TOEFL ITP score of 520+ prior to graduation (Equivalent to TOEFL IBT 68, IELTS 5.0 or MU GRAD TEST 70)
69 Vipawadee Rangsit Road
Samsennai, Phayathai District,
Bangkok, Thailand 10400
Tel: 662 206 2000 Fax: 662 206 2090
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
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