International Program

The International Program mission at CMMU is to produce students who are more self-confident to work in a complex global business world.


Do you want to be the master of your own destiny? CMMU’s EN program leverages entrepreneurship knowledge to help people in starting up their own business. We also provide current entrepreneurs, corporate venturing managers, and others involved in entrepreneurial environments the abilities you need in order to develop ideas into successful businesses, to nurture your enterprise, and to expand it to further stages on the entrepreneurial life cycle. At CMMU you will learn how to increase entrepreneurial opportunities in your desired organization, in your digital business, and in your institution. The concepts, tools, and frameworks learned in the EN program will enable students to:
  • Apply fundamental knowledge for the foundation of successful start-ups
  • Identify and evaluate new venture opportunities
  • Create and interpret customer needs and quantify the value proposition
  • Develop winning business plans
  • Navigate the venture capital investment process and identify further sources of financing a start-up
  • Understand geographical and cultural peculiarities in the process of starting up new ventures
  • Scale small businesses and medium enterprises (SMEs) to be globally or regionally successful
  • Transfer (research) knowledge to the market; leverage new science and technologies from Mahidol University laboratories
  • Enhance your experience as an entrepreneur and broaden vital networks with entrepreneurial communities (successful entrepreneurs, venture capitalists, funding agencies, leading small and medium-sized business owners)


  • Future entrepreneurs with a dream to start up their own new company
  • Current entrepreneurs who want to grow and sustain their self-owned business
  • Family business managers who want to get first-hand knowledge from experienced instructors
  • Researchers and holders of patents/intellectual property rights who want to transfer their research findings into marketable products
  • Intrapreneurs in companies, institutions and regions who are involved with the development of new ventures or new products


  • Business owner: CEO, President, Managing Director, COO of self-owned business/the SME; Family Business Manager; Digital Business Manager
  • Executive/Manager in the local, regional, multinational or global enterprise
  • Business angel, venture capitalist or other financier who transfers capital and knowledge to newly founded start-ups and developed ventures as well


EN students have the opportunity to study 3 terms at CMMU and then continue their studies at Macquarie University, Sydney, Australia for 1 year. They will receive a Master in Management from CMMU and a Master of Commerce with a specialization in Business Management and Organisations from Macquarie University. A scholarship of 10,000 AUD is available from Macquarie University for this program.

Contact and Enquiries

CMMU regular business hours
  • Open 10.00 - 18.00 Weekday
  • Open 08.30 - 16.30 Weekend
Tel: (66) 02 206 2000 Ext.3201
email: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • *Note: This structure is the normal curriculum structure. It may change without prior notice. Please check with the program educator.

    Thesis Plan (Plan A)
    Thematic Plan (Plan B)
    Core Course
    (Total 21 Credits)
    • Strategic Marketing Management
    • Strategic Management
    • Financial Management
    • Asian Economy in Global Context
    • Managing People in Organizations
    • Managing Business Information and Emerging Technologies
    • Business and Management Research

    Specialization Course
    (Select 3 subjects Total 9 Credits)

    (Total 15 Credits)
    Core Course
    (Total 21 Credits)
    • Strategic Marketing Management
    • Strategic Management
    • Financial Management
    • Asian Economy in Global Context
    • Decision Skills
    • Managing People in Organizations
    • Managing Business Information and Emerging Technologies

    Specialization Course
    (Select 6 subjects Total 18 Credits)

    (Total 6 Credits)

    Total 45 credits
    • Strategic Marketing Management

      Marketing, strategic analysis of markets, market research, consumer behavior, customer relationship management, corporate social responsibility, ethics, retailing, logistics, distribution channels, branding, advertising, events, public relations, omni channel and digital marketing, pricing, promotion, environment scanning, competitor analysis, new product development, product adoption, direct marketing, sales force

      Strategic Management

      Strategic management process, company stakeholder and policy, external environment analysis, Internal environment analysis, building competition advantage through function-level strategies, department strategy, competition and industry environment strategy, world environment strategy, organization strategy, vertical integration, diversification and strategic alliances, development, building and restructuring the corporation, designing organization structure, strategic control system design, matching structure & control to strategy, application of strategic change and case study analysis, Integration and of multidisciplinary knowledge

      Asian Economy in Global Context

      Microeconomics, demand and supply, elasticity, government policies, production and output, costs, perfect competition market, monopoly, monopolistic competition, oligopoly, game theory, market failures. Macroeconomic, measuring GDP, economic growth, inflation, unemployment, monetary policy, fiscal policy, business cycle, international trade, and international finance, the examples and cases of real situations happened in Asian economies

      Financial Management

      An overview of the financial management framework of a corporation; financial statement analysis; ethics of financial management; financial planning and forecasting financial statements; working capital management; time value of money; investment decision-making; interest rates and bond valuation; risk, return and the capital asset pricing model; cost of capital; valuation of stocks and firms; capital structure decision-making; distributions to shareholders; cash flow estimation and risk analysis; multinational financial management

      Decision Skills

      Frameworks for effective management decision-making, models and tools for decision makers, use of information for decision making, cultural, organizational, research skills for managers, psychological and ethical factors affecting business decisions

      Managing People in Organizations

      Individual behavior, personality type, values, attitudes and job satisfaction, role of motivation and performance, group behavior, emotional intelligence, communication and decision making, leadership, power and politics, organization structure, organization design, ethics and social responsibility, corporate culture and environment, cross-cultural management, planning and goal setting, organizational development and change

      Managing Business Information and Emerging Technologies

      Information systems from the business viewpoint; understanding of its business activities and information requirement, emerging technology, application systems to support stakeholders needs and enhance business value, information systems development, evaluation and selection

      Business and Management Research

      The basic structure of a research, the interdependence between research objective, research framework (in terms of variables studied and related hypothesis), and research methodology (in terms of methods of data collection, data measurement and data analysis). Sampling design, questionnaire design, interview, and experiment, Management and analysis for quantitative or qualitative data at basic and intermediate levels

    • Business Creativity

      The course strongly emphasizes active learning and the direct application of the learned creativity concepts and techniques. At all times, the emphasis is on the programs being extremely interactive; the objective is always to demonstrate and teach thinking skills vis-à-vis creativity and innovation. The learning objectives will be achieved by using a variety of instructional techniques: exercises, competitive games, self-assessments, and multimedia, amongst others.

      Entrepreneurial Finance Management

      The knowledge of financial planning needed by successful entrepreneurs differs from that of managers in larger corporations. This course extends the Financial Planning and Control core course by focusing on the financial knowledge required by entrepreneurs at different stages in the development of their business. The topics include interpretation of financial statements, financial structure of the business, financial instruments for equity and debt, acquisition of equity and credit, cash flow and working capital management, assessment of investment and return, selection of discount rates, risk and sensitivity analysis and foreign exchange management. The process of setting up an initial public offering and public listing of a company is studied within the Thai regulatory framework.

      Franchise Management

      This course provides students with fundamental knowledge of franchises from various aspects in modern trade management. Topics include types of franchises, identification and selection of a franchise business, start-up issues in franchising, operation of a franchise, and expanding franchise equity. Experts currently involved in local franchise operations teach this course which addresses both global franchise opportunities as well as local implementation issues.

      Innovative Product/Service Design and Commercialization

      The entire process for development of innovative product and service incorporating management, product and process engineering, and design of service model. Understanding the needs of the customer; define a detailed product description that will dictate the actions of everyone involved in the design process, taking into account the requirements of manufacturing and purchasing in the earliest possible stages. Introduce design tools to aid the concept evaluation process, and to help ensure the final product will meet goals of quality and robustness. Economic techniques f2014-08-05or evaluating the feasibility of the new product in the marketplace.

      International Business Management

      The globalization of markets offers unique opportunities for Thai SME's that did not exist even 10 years ago. This course provides an overview of how the changing global business environment is affecting business transactions across national borders.

      It emphasizes a practical approach to doing business with foreign partners for Thai SME's. The course pays special attention to joint ventures, trading, customs procedures, tariffs, and international finance. The subject also addresses rules and procedures of the World Trade Organization, regional trade groups (e.g., APEC, ASEAN, AFTA) and the implications for companies in Thailand.

      Principles of Electronic Commerce

      This course examines E-Commerce as a new way of doing business in the 21st century. The course introduces the topic of electronic commerce, a conceptual framework, terminology, and related elements surrounding e-commerce development. The concepts of B2C, B2B, B2G, and C2C are introduced along with their associated characteristics, applicability and suitability to traditional businesses. The course is designed for e-commerce start-up and implementation. Therefore, it focuses on both analyzing alternative business models from an SME perspective and assessing technologies, tools, and infrastructures to support e-commerce applications.

      Retail Business Management

      The design and management of retail business, practical issue, concept of retail business, retail marketing strategy, unique characteristic of retail services and physical products, retail financial management, and retail after sales services.

      Services Marketing

      In-depth analysis of different marketing management between product and service, case studies in several service patterns such as tourism, professional service, hospital, banking, hotel, fitness center, theme park, marketing management in service sector, relationship between service provider and customer, service providing process, customer satisfaction, and service quality.

      Structural Foundation of New Ventures

      Starting a new venture requires a number of legal and financial decisions to ensure the company has a strong foundation to grow upon. This course discusses the key legal and financing decisions that must be made during the new venture creation process. These include company formation, types of corporate entities, contracts, protecting intellectual property, valuation, fund sources, exit strategies, and bankruptcy. The course provides both a theoretical perspective - giving students a strong background of the key legal and financial concepts necessary to form a new venture, and a practical emphasis - developing tools that form the basis of a business plan.
  • Item Pre-Course
    1st Year 2nd Year Total
    1. Matriculation - 35,000 35,000 35,000 35,000 35,000 175,000
    2. Entrance Fee 38,000 - - - - - 38,000
    3. Tuition Fee(1) (4,800 Baht/credit) - 43,200 43,200 43,200 43,200 43,200 216,000
    Total Academic Expenses 38,000 78,200 78,200 78,200 78,200 78,200 429,000

    Download Payment Schedule


    1. All students are required to achieve at least 45-credits program of study. The fee (exclude text book) of 216,000 THB (4,800 THB/credit x 45 credits) charged for the Master of Management (International Program) is considered a "total program fee".
  • Successful completion of the Masters Program requires students to meet several quality standards set by the College. Students must register to maintain their status as active students during every trimester of study until they graduate. In order for students to do this, they must register for a minimum of three (3) credit hours per trimester. As noted earlier, the maximum number of credits that a student may take in one trimester is twelve hours. The Program Chair and the Director of Academic Programs must approve exceptions to the above policy.

    Students who have satisfied the general requirements for admission or successfully transferred from Conditional Status will be admitted as Graduate Students. To retain Graduate Status in the Master program, a student must maintain an overall GPA of 3.00 or higher.

    Overall GPA
    Students must earn an overall GPA of at least 3.0 in their Masters program.

    Pass Written Comprehensive Examination
    The purpose of the Written Comprehensive Exam is for students to demonstrate their mastery of core material drawn from the CMMU management curriculum.

    TOEFL ITP score of 520+ prior to graduation
    (Equivalent to TOEFL IBT 68, IELTS 5.0 or MU GRAD TEST 70)

69 Vipawadee Rangsit Road
Samsennai, Phayathai District,
Bangkok, Thailand 10400
Tel: 662 206 2000 Fax: 662 206 2090
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
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